Foreign Food Brands Seek a Local Flavor in China
From Starbucks to Burger King, multinationals are tapping domestic partners to survive in China’s cutthroat market.

Rachel Cheung is a staff writer for The Wire China based in Hong Kong. She previously worked at VICE World News and South China Morning Post, where she won a SOPA Award for Excellence in Arts and Culture Reporting. Her work has appeared in The Washington Post, Los Angeles Times, Columbia Journalism Review and The Atlantic, among other outlets.