One thing is certain: the company’s aggressive lobbying strategy ultimately did more harm than good.
A TikTok logo on display at VidCon, an annual convention for influencers, fans, executives, and online brands. Anaheim, California, June 2022. Credit: Anthony Quintano via Flickr
TikTok is now one of the biggest stories in business and geopolitics. U.S. President Joe Biden has just signed a law that will ban the massively popular app in nine months if its Chinese owner, ByteDance, does not sell it to a non-Chinese entity.
TikTok, for its part, has called the law “political theater,” and it is probably right: there is always some theatrics in politics, and bashing China is currently one of the most popular shows in town. Almost no other issue ca
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