A look at Transsion’s monumental growth, unique marketing strategies and future growth potential.
The launch of Tecno Mobile's flagship store in Lagos, Nigeria, 2019. Credit: Tecno Mobile
Chinese phone manufacturer Transsion has become a major player in the global mobile phone market all without selling a single product in China. The affordability and specialization of Transsion products for consumers in the Global South, particularly in Africa, have helped propel the Shenzhen-based company to international stardom.
The company first entered the global market in 2008 selling basic phones in Nigeria, Africa’s largest economy. Since then, Transsion has entered 70 differe
Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else.
A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times.
A daily roundup of China finance, business and economics headlines.
We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.
Our series of interviews with top U.S. policy makers of the last 30 years has revealed how and why the American approach towards China has morphed from seeking closer ties to a desire for estrangement.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy